Torky Franchise — Musical Instrument Maintenance Franchise
Get started even if you're not a luthier. Torky provides technical training, professional tools, management technology, and ongoing support so you can serve musicians, schools, churches, studios, and stores in your area.
Franchise starting at R$ 15.900,00
Márcia Gregini & Paulo Torquato
Founders of Torky
Why Choose the Torky Franchise?
While most entrepreneurs compete in saturated markets with razor-thin margins, there's a largely untapped market in Brazil with little professional competition: specialized musical instrument maintenance.
Torky turns luthiery into a structured business, with scalable, repeatable processes. Over 24 years in the market, we've built a complete business model that gives franchisees far more than a strong name — we give you an established way to operate in your region.
What you get as a Torky Franchisee:
24/7 Sales with Integrated Online Store
Recurring Income by Subscription (Torky Club)
Complete Technical Training & Ongoing Consulting
TorkyHub Ecosystem (Total Automation on Autopilot)
Specialized Regional Operation
You're not just buying a franchise. You're acquiring a ready, tested ecosystem to operate in the local luthiery market.
I want to be part of TorkyYou'll never be on your own
Full Training
Technical and operational training from scratch.
Guided Setup
A structured, step-by-step process to launch your unit.
Strategic Marketing
A launch campaign, marketing materials, and ongoing commercial support.
TorkyHub Platform
An exclusive system for total management of your unit, customers, work orders, KPIs, and BI.
Ongoing Consulting
Field specialists following your unit's progress.
Standardized Processes
Over 20 years of experience turned into clear, repeatable methods.
Simple Operation
A model optimized for hassle-free management, even with no prior experience.
Attractive Business Model
Low operating costs paired with a high-value service.
Complete Tool Kit
You leave training with every tool you need to serve customers from day one.
Luthiery in action
Real photos from our workshops: the technical standard that backs the Torky brand in every unit of the network.
Our journey
Competitive advantages
Specialized Franchise
Specialized in musical instrument maintenance, in a market with low organized competition.
Validated Model
Over two decades refining technical and business processes.
Recognized Brand
Solid credibility with musicians, schools, churches, studios, and professionals.
TorkyHub Ecosystem
Proprietary technology built into the unit's daily operations.
Multiple Revenue Streams
Luthiery and technical maintenance services, premium accessory sales, instrument resale, recurring maintenance plans, and educational partnerships.
Hands-On Support & Scalability
Close follow-up and regional expansion.
Two revenue streams
Every Torky franchisee gets access to their own online store, integrated with TorkyHub. While the workshop serves customers at the bench, the store sells to anyone anywhere in Brazil — with no extra operating cost.
Luthiery Workshop
Premium Strings
R$ 89
Handcrafted Pick
R$ 24
Padded Case
R$ 159
Setup Kit
R$ 210
Torky Online Store
Store model
Visual identity, storefront, service counter, and instrument displays — the standard Torky layout is designed to convey technical authority from the customer's very first visit.
The Torky ecosystem
Torky University
Ongoing technical and business training.
TorkyHub
Exclusive management and automation software.
National Marketing
Paid traffic and consistent branding to attract customers.
Networking & Community
Ongoing exchange of experience across the network.
Continuous Technical Updates
A steady rollout of new tools and procedures.
Proprietary technology
Work orders, finances, inventory, KPIs, and BI in a single system — the same platform used across the entire Torky network, from day one of your unit.
Revenue
R$ 42.3k
Open Work Orders
18
Average Ticket
R$ 320
Illustration of the interface with example values — does not represent actual or guaranteed revenue.
Exclusive technology
While traditional franchises depend only on foot traffic, your Torky unit runs on a proprietary system built to multiply revenue and save you time.
Torky Club
Recurring revenue by subscription
Active monthly subscriptions help cover your unit's fixed costs — revenue that doesn't rely solely on daily foot traffic.
Digital Diagnosis
24/7 automated service & lead capture
Digital Diagnosis, WhatsApp and Instagram scheduling, and stalled-quote recovery — all automatic, with no manual replies needed from your team.
Refer & Earn and Wishlist Radar
A growth engine
Phone-tracked referrals turn into new customers on their own, and the Wishlist Radar matches buyers with sellers of used instruments.
TorkyHub
An ERP built for luthiery
Multi-instrument work orders, club quota tracking, and complete customer history — built for the real day-to-day of a workshop, not a generic system bolted on.
Imagine your life a year from now
Paulo Henrique Torquato
Founder, Instructor & Consultant at Torky
Master Luthier
Paulo Torquato is Torky's founder, and he built his methodology hands-on, working instrument by instrument over more than 24 years on the bench.
Today, that experience becomes a direct, repeatable method — the same technique tested across thousands of repairs, turned into training for every franchisee who joins the network.
I don't teach course theory — I teach what I learned repairing real instruments, one by one, for 24 years. That's the standard I deliver to every franchisee.
— Paulo Henrique Torquato
Real stories
The guitar that came back from the dead — a real Torky restoration case.
Technical care in every detail, from restringing to finishing.
In the media
Meet our units
A network in national expansion
20+
Years of know-how and history
100%
Operational and technical support
Thousands
Of instruments serviced every month
8
Active units in SP, MG, and RJ
The moment is now
Fill in your details and receive a full presentation with financial projections and the next step to becoming a Torky franchisee.
Frequently asked questions
